Advertising

Design guidelines

Advertising banners are no different in our commitment towards web accessibility. When designing and presenting advertising banners, we make every effort to ensure we consider those with:

• physical impairment
• visual impairment
• hearing impairment
• motor impairment
• cognitive disability
• selective disturbance.

We avoid:

• using cursive scripts/fonts
• using uppercase text
• drop shadows on logos or text
• the use of email addresses and phone numbers
• using italics or underlining text which may be misinterpreted as links
• duplicating campaign banners in the advertising space
• animation.

We ensure:

• all banners Include alt (alternative) text on images. All relevant text on a banner should be replicated within the alt text.
• we do not use acronyms, unless they are widely known
• titles are meaningful
• colour contrast between text and backgrounds meet Government Digital Service (GDS) accessibility guidelines. 

Banner sizes

We produce all our Chichester District Council banners using the following specifications:

• Desktop image size is 720 pixels by 81 pixels
  • Heading text 34pt
  • Description text 24pt
  • Description text character limit of 65 (including spaces)
     

• Tablet image size is 520 pixels by 65px pixels
  • Heading text 24pt
  • Description text 16pt
  • Description text character limit of 50 (including spaces)
     
• Mobile image size is 320 pixels by 40 pixels
  • Heading text 22pt